Every Texan Social Media
One of the biggest components of my work with Every Texan is maintaining and expanding our reach via social media. I focus on designing graphics and writing copy to ensure our social posts align with our branding and messaging guidelines while also engaging new and existing audiences.
The Every Texan Twitter account is our most popular social media platform, with over 9,500 followers. Our Twitter audience consists of journalists, government officials, and community advocates who look to us to provide guidance and up-to-date reports on the latest updates from the Texas Legislature and beyond.
Our Instagram page, which has more than 1,800 followers, is our fastest-growing platform. In the last year, we have developed and executed a cohesive visual brand identity in order to improve the overall appearance of our feed, and as a result we’ve significantly increased our reach and engagements.
Our Facebook audience consists of nearly 9,000 people, most of whom are donors and other established names and partners in the sphere of the Texas Legislature. In addition to sharing our social and website content, we use Facebook for live events featuring our policy analysts and partners.
